Campaign
Bold Moves
Campaign
Bold Moves
Athletic Co.
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Digital • 2024
Digital First
Building a digital-native brand for the future of enterprise software.
Client
TechFlow
Services
Brand StrategyVisual IdentityMotion DesignUI/UX DesignWebsite Development
Year
2024
The Challenge
TechFlow needed a complete brand overhaul to compete in the enterprise SaaS market. Their existing identity felt dated and failed to communicate the innovation behind their product.
The Solution
We created a dynamic visual identity built around the concept of flow and connectivity. The brand system includes animated components, a flexible color system, and a comprehensive digital design language.
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